As a principal UI/UX designer at PT Bhumi Varta Technology, I lead end-to-end product design across two location intelligence products: Targetin and Location Intelligence (LI).

I work closely with product managers and developers to translate product ideas, business requirements, and technical constraints into clear user flows, interaction models, and scalable interface solutions.

My key responsibilities include:

• Leading the UX and UI design process from early discussion, problem definition, user flow, wireframing, and high-fidelity design to developer handoff.
• Translating product manager ideas and product requirements into clear workflows, prototypes, and multiple design options.
• Designing complex location intelligence experiences involving maps, geospatial data, datasets, sites, points of interest, and regional analysis.
• Creating workflows for dataset management, data weighting, site monitoring, historical data, white-space analysis, and map-based exploration.
• Defining empty states, validation, edge cases, table structures, map interactions, and system feedback for complex enterprise workflows.
• Collaborating with developers to review technical feasibility, clarify interactions, and ensure consistent implementation.
• Supporting product prioritization by considering user impact, business value, technical dependencies, and implementation complexity.
• Maintaining consistency through reusable components, Figma variables, design tokens, and design system practices.
• Using AI as a design companion for brainstorming, UX writing, flow exploration, design review, documentation, sample data creation, and rapid prototyping.

This role allows me to combine product thinking, UX problem-solving, visual design, and technical collaboration to make complex location and business intelligence workflows easier to understand and use.

As Lead Product Designer at BrainBite, I work closely with the founders to turn the company’s learning vision into clear product experiences, design systems, user flows, and interactive prototypes for a growing education platform.

My work spans parent dashboards, personalized onboarding, adaptive learning experiences, and AI-powered mentor interactions—balancing playful engagement with accessible, scalable experiences for learners, parents, and educators.

• Vision to Execution: Collaborated directly with the founders to translate business requirements and strategic goals into comprehensive design systems, user flows, and interactive prototypes, ensuring alignment with the platform’s mission and scalability.

Overview: At Sinbad, an FMCG startup, I have been serving as the Design Lead, where I am responsible for leading the design team and driving the overall design strategy for the company’s digital products. My role involves developing and maintaining multi-platform design systems, ensuring a seamless user experience across all touchpoints, and mentoring a team of designers. I work closely with cross-functional teams, including product managers and developers, to align design efforts with business objectives and user needs.

Key Responsibilities:

• Design System Leadership: Developed and maintained a comprehensive design system that supports multiple platforms, ensuring consistency and scalability in our design processes.
• Team Management: Led and mentored a team of designers, providing guidance on design best practices, personal development, and goal setting through regular one-on-one sessions.
• Workflow Optimization: Improved the design workflow from ideation to handover, streamlining processes to increase efficiency and reduce the time-to-market for new features.
• Cross-functional Collaboration: Collaborated closely with the VP of Product, the tech team, and the COO to align design efforts with business goals and ensure seamless integration between design and development.
• OKRs and Performance Management: Established and tracked OKRs for the internal design team, ensuring that design goals were aligned with overall company objectives.

Overview: During my time at Astro, I served as a Design System Consultant, where I played a key role in revamping the company’s design system. My main objective was to create and maintain a cohesive and scalable design system that would streamline the design process, enhance consistency across all product features, and reduce design iterations. This involved close collaboration with both the design and development teams to ensure a seamless integration of design and technical components.

Key Responsibilities:

• Design System Development: Created and maintained a comprehensive design system that significantly improved visual and functional consistency across all product features.
• Design Tokens Management: Defined and maintained design tokens to ensure a unified visual language across various platforms and devices.
• Workflow Enhancement: Improved the design system workflow, making it more intuitive and user-friendly for designers and developers alike.
• Mentorship and Consultation: Provided ongoing mentorship and design consultation to the team, guiding them through the adoption and implementation of the new design system.
• Collaboration with Development Team: Worked closely with the development team to address technical challenges and ensure that the design system was effectively integrated into the product development process.